Global Research From Accenture Interactive Urges CMOs to Put People Before Data Collection
October 17, 2019
October 17, 2019
NEW YORK, Oct. 17 [TNSreport] -- Accenture, a global professional services company, issued the following news release:
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- Nearly 69% of consumers would stop doing business with a brand if data usage became too invasive
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New global research released by Accenture Interactive offers guidance to chief marketing officers (CMOs) on strategies to use data respectfully and responsibly at a time when a majority of consumers (69%) would not do . . .
* * *
- Nearly 69% of consumers would stop doing business with a brand if data usage became too invasive
* * *
New global research released by Accenture Interactive offers guidance to chief marketing officers (CMOs) on strategies to use data respectfully and responsibly at a time when a majority of consumers (69%) would not do . . .