Nielsen Renews Agreement With Visa to Measure Global Marketing Effectiveness
September 30, 2019
September 30, 2019
NEW YORK, Sept. 30 -- Nielsen, an information, data and measurement company, issued the following news:
Nielsen and Visa have signed a multi-year contract extension to measure marketing return on investment globally across key regions. With this agreement, the world's leader in digital payments will use Nielsen's Marketing Mix Modeling solution to gain greater visibility into both marketing performance and other business drivers to optimize marketing investments on an ongoing basis. . . .
Nielsen and Visa have signed a multi-year contract extension to measure marketing return on investment globally across key regions. With this agreement, the world's leader in digital payments will use Nielsen's Marketing Mix Modeling solution to gain greater visibility into both marketing performance and other business drivers to optimize marketing investments on an ongoing basis. . . .