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A New Breed of Watch-Wearer is Emerging, and They're Not Just Sporting Smart, Reports NPD
September 24, 2019
PORT WASHINGTON, New York, Sept. 24 -- The NPD Group, a market research company, issued the following news release:

Consumers are changing how they wear watches, and total watch market sales have risen 17 percent to $9.5 billion in the 12 months ending June 2019. Smartwatches have driven much of this growth, but an increasing number of consumers under 35 years of age are embracing the fine watch segment, according a new report from The NPD Group, How Watch Customers Tick - from Smar . . .

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