Association of National Advertisers: New Survey Suggests Trust Remains An Industry Issue Due To Rebates And Digital Fraud
September 24, 2019
September 24, 2019
NEW YORK, Sept. 24 -- The Association of National Advertisers issued the following news release:
Media rebates are the top issue contributing to the breakdown of trust in the advertising ecosystem, according to a new survey from ANA (Association of National Advertisers) and its outside counsel, Reed Smith.
The study showed that 32 percent of respondents cited media rebates as "a big problem." Other issues cited as contributing to the breakdown of trust include . . .
Media rebates are the top issue contributing to the breakdown of trust in the advertising ecosystem, according to a new survey from ANA (Association of National Advertisers) and its outside counsel, Reed Smith.
The study showed that 32 percent of respondents cited media rebates as "a big problem." Other issues cited as contributing to the breakdown of trust include . . .