Westwood One: INSIGHTS - More Millennials and Women are Shopping Online for Auto Parts
September 23, 2019
September 23, 2019
NEW YORK, Sept. 23 -- Westwood One, a subsidiary of Cumulus Media, issued the following news release:
This week's Westwood One blog post reveals results from two MARU/Matchbox studies commissioned by CUMULUS MEDIA | Westwood One that examine the buying habits of the American auto parts consumer.
The results show that through a focus on brand building campaigns to generate steady sales over time, AM/FM radio is an ideal medium to reach the younger, online shopping audien . . .
This week's Westwood One blog post reveals results from two MARU/Matchbox studies commissioned by CUMULUS MEDIA | Westwood One that examine the buying habits of the American auto parts consumer.
The results show that through a focus on brand building campaigns to generate steady sales over time, AM/FM radio is an ideal medium to reach the younger, online shopping audien . . .