George Schweitzer Named Chairman, CBS Marketing, and Mike Benson Joins CBS as President and Chief Marketing Officer
September 17, 2019
September 17, 2019
NEW YORK, Sept. 17 -- CBS, a commercial broadcasting, publishing and television production company, issued the following news release:
George Schweitzer, who directed the marketing strategies that helped build CBS into America's Most-Watched Network and who has overseen promotional launches for many of television's most successful broadcast series during the past three decades, has been named Chairman, CBS Marketing. At the same time, award-winning marketing executive Mike Benson wi . . .
George Schweitzer, who directed the marketing strategies that helped build CBS into America's Most-Watched Network and who has overseen promotional launches for many of television's most successful broadcast series during the past three decades, has been named Chairman, CBS Marketing. At the same time, award-winning marketing executive Mike Benson wi . . .