Nielsen: African American Spending Power Demands That Marketers Show More Love and Support for Black Culture
September 12, 2019
September 12, 2019
NEW YORK, Sept. 12 -- Nielsen, an information, data and measurement company, issued the following news:
African Americans want more for themselves and from corporate America, and they express it with their dollars as they move through the consumer journey, from brand awareness to purchase, as revealed today in Nielsen's 2019 Diverse Intelligence Series (DIS) Report on African Americans.
It's in the Bag: Black Consumers' Path to Purchase explores the non-linear and uniqu . . .
African Americans want more for themselves and from corporate America, and they express it with their dollars as they move through the consumer journey, from brand awareness to purchase, as revealed today in Nielsen's 2019 Diverse Intelligence Series (DIS) Report on African Americans.
It's in the Bag: Black Consumers' Path to Purchase explores the non-linear and uniqu . . .