University of Texas-Arlington: Study of Price and Perceived Quality
September 06, 2019
September 06, 2019
ARLINGTON, Texas, Sept. 6 [TNSresearch] -- The University of Texas's Arlington Campus issued the following news release:
* * *
- UTA study shows how consumers rely on price to determine quality of products
* * *
A study by an assistant professor at The University of Texas at Arlington published in the Journal of Marketing shows that marketers of relatively high-priced products should consider keeping prices high, as many consumers associate hig . . .
* * *
- UTA study shows how consumers rely on price to determine quality of products
* * *
A study by an assistant professor at The University of Texas at Arlington published in the Journal of Marketing shows that marketers of relatively high-priced products should consider keeping prices high, as many consumers associate hig . . .