U.S. Podcast Ad Revenues Hit Historic $479 Million in 2018, an Increase of 53% Over Prior Year, According to IAB & PWC Research
August 28, 2019
August 28, 2019
NEW YORK, Aug. 28 -- The Interactive Advertising Bureau issued the following news release:
In 2018, marketers spent $479 million to advertise on podcasts in the U.S., an uptick of 53 percent from $314 million in 2017, according to the latest IAB/PwC Podcast Advertising Revenue Study. The report, conducted by IAB and PwC US, forecasts that U.S. podcast marketplace revenues will double by 2021, surging to over $1 billion. Self-reported revenues by leading podcast companies show a simi . . .
In 2018, marketers spent $479 million to advertise on podcasts in the U.S., an uptick of 53 percent from $314 million in 2017, according to the latest IAB/PwC Podcast Advertising Revenue Study. The report, conducted by IAB and PwC US, forecasts that U.S. podcast marketplace revenues will double by 2021, surging to over $1 billion. Self-reported revenues by leading podcast companies show a simi . . .