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Choice White Paper Encourages Libraries to Develop and Implement a Marketing Outreach Strategy
August 20, 2019
MIDDLETOWN, Connecticut, Aug. 20 -- The Choice, a division of the American Library Association, issued the following news release:

Choice today announced the publication of the fourth in a series of white papers designed to provide actionable intelligence around topics of importance to the academic library community. This paper, their second marketing-focused publication "Implementing Marketing Plans in the Academic Library: Rules, Roles & Definition," offers a practic . . .

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