Continuous Diary Measurement Launches in 46 Nielsen Audio Markets
August 13, 2019
August 13, 2019
NEW YORK, Aug. 13 -- Nielsen, an information, data and measurement company, issued the following news:
Nielsen today launched continuous diary measurement (CDM), with the first data delivery in five of the 46 audio markets converting to monthly reports effective with the July 2019 survey.
CDM positions radio on a level playing field with other media such as digital and TV, and it will allow clients to maintain a competitive edge with the ability to react more quickly to . . .
Nielsen today launched continuous diary measurement (CDM), with the first data delivery in five of the 46 audio markets converting to monthly reports effective with the July 2019 survey.
CDM positions radio on a level playing field with other media such as digital and TV, and it will allow clients to maintain a competitive edge with the ability to react more quickly to . . .