Institute for Operations Research: What's More Powerful, Word-of-Mouth or Following Someone Else's Lead?
August 13, 2019
August 13, 2019
CATONSVILLE, Maryland, Aug. 13 -- The Institute for Operations Research and the Management Sciences issued the following news release:
Researchers from the University of Pittsburgh, UCLA and the University of Texas published new research in the INFORMS journal Marketing Science (Editor's note: The source of this research is INFORMS), that reveals the power of word-of-mouth in social learning, even when compared to the power of following the example of someone we trust or admire. The . . .
Researchers from the University of Pittsburgh, UCLA and the University of Texas published new research in the INFORMS journal Marketing Science (Editor's note: The source of this research is INFORMS), that reveals the power of word-of-mouth in social learning, even when compared to the power of following the example of someone we trust or admire. The . . .