Association of National Advertisers: New Study Shows Multicultural Media Spending Disproportionate To Population
August 08, 2019
August 08, 2019
NEW YORK, Aug. 8 -- The Association of National Advertisers issued the following news release:
Multicultural consumers comprise almost 40 percent of the total U.S. population, yet multicultural media investments make up only 5.2 percent of total advertising and marketing spending, according to a new study.
The study, conducted by PQ Media on behalf of the ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), revealed that overall multicultural advertising and . . .
Multicultural consumers comprise almost 40 percent of the total U.S. population, yet multicultural media investments make up only 5.2 percent of total advertising and marketing spending, according to a new study.
The study, conducted by PQ Media on behalf of the ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), revealed that overall multicultural advertising and . . .