Shopping for a Bra is More About Comfort Than Sexiness, Reports NPD
August 06, 2019
August 06, 2019
PORT WASHINGTON, New York, Aug. 6 -- The NPD Group, a market research company, issued the following news release:
Comfort and support continue to be the top influencers when women in the U.S. are choosing which bras to purchase for themselves, according to The Bra Evolution, a new report from The NPD Group. The perception that a bra 'is sexy' is much less important, ranking eighth on the list of purchase influencers.
"The enduring athleisure movement clearly expres . . .
Comfort and support continue to be the top influencers when women in the U.S. are choosing which bras to purchase for themselves, according to The Bra Evolution, a new report from The NPD Group. The perception that a bra 'is sexy' is much less important, ranking eighth on the list of purchase influencers.
"The enduring athleisure movement clearly expres . . .