EMarketer: US - Travel Industry Surpasses Consumer Packaged Goods in Digital Ad Spending; Auto Falls Below Financial Services
July 31, 2019
July 31, 2019
NEW YORK, July 31 -- eMarketer, a market research company, issued the following news release:
eMarketer expects a shift in US digital ad spending next year, as economic factors weigh on certain industries. In 2020, financial services will displace the auto sector, while travel will surpass consumer packaged goods (CPG).
CPGs will rank fifth this year in US digital ad spending at $11.12 billion. But the travel industry will overtake CPG by 2020. Travel-related companies . . .
eMarketer expects a shift in US digital ad spending next year, as economic factors weigh on certain industries. In 2020, financial services will displace the auto sector, while travel will surpass consumer packaged goods (CPG).
CPGs will rank fifth this year in US digital ad spending at $11.12 billion. But the travel industry will overtake CPG by 2020. Travel-related companies . . .