The Need for Consumers to See, Touch, and Try On Clothes Gives Brick-and-Mortar Retailers an Edge, Reports NPD
July 30, 2019
July 30, 2019
PORT WASHINGTON, New York, July 30 -- The NPD Group, a market research company, issued the following news release:
The preference to see, touch, and try-on apparel before purchasing is the most important factor for 55 percent of consumers to choose shopping in-store rather than online, reports The NPD Group. When shopping for clothing in-store, 79 percent of adult consumers try on the items before buying, all or most of the time (42 percent) or some of the time (37 percent), accordi . . .
The preference to see, touch, and try-on apparel before purchasing is the most important factor for 55 percent of consumers to choose shopping in-store rather than online, reports The NPD Group. When shopping for clothing in-store, 79 percent of adult consumers try on the items before buying, all or most of the time (42 percent) or some of the time (37 percent), accordi . . .