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Celebrity Book Clubs Spurring Book Sales, The NPD Group Says
July 22, 2019
PORT WASHINGTON, New York, July 22 -- The NPD Group, a market research company, issued the following news release:

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- Oprah Winfrey, Reese Witherspoon, and Barack Obama are Popularizing Reading and Bolstering Book Sales

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At a time when book discovery is challenging because of the amount of content clamoring for attention, celebrity book clubs are playing an important role in spurring sales for listed titles. According to global inform . . .

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