Association of National Advertisers Releases Brand Purpose Playbook
July 11, 2019
July 11, 2019
NEW YORK, July 11 -- The Association of National Advertisers issued the following news release:
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- Insights Provide Guidance for Defining the Unique Purpose of a Brand
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A commitment to the concept of brand purpose can spark growth for marketers and can also improve a company's customer relations, corporate image, market share, and talent acquisition and retention efforts.
However, if purpose isn't defined carefully or ful . . .
* * *
- Insights Provide Guidance for Defining the Unique Purpose of a Brand
* * *
A commitment to the concept of brand purpose can spark growth for marketers and can also improve a company's customer relations, corporate image, market share, and talent acquisition and retention efforts.
However, if purpose isn't defined carefully or ful . . .