Riot Games Taps Nielsen for Sponsorship Measurement of League of Legends Esports Competitions
June 27, 2019
June 27, 2019
NEW YORK, June 27 -- Nielsen, an information, data and measurement company, issued the following news:
Riot Games, the publisher, developer and esports tournament organizer for League of Legends, will use Nielsen (NYSE: NLSN) for comprehensive sponsorship valuation measurement across the company's multiple esports leagues and competitions around the world. The move will help Riot Games demonstrate the monetary value of exposure provided to brands currently activating or considering . . .
Riot Games, the publisher, developer and esports tournament organizer for League of Legends, will use Nielsen (NYSE: NLSN) for comprehensive sponsorship valuation measurement across the company's multiple esports leagues and competitions around the world. The move will help Riot Games demonstrate the monetary value of exposure provided to brands currently activating or considering . . .