Vital Strategies Issues Statement on Philip Morris' Global Rebranding Strategy
June 19, 2019
June 19, 2019
NEW YORK, June 19 -- Vital Strategies issued the following statement by Senior Vice President Sandra Mullin in reaction to Philip Morris International being featured in Cannes Lions Festival's 'Good' track, which is supposed to promote work that 'makes the world a better place':
"The Cannes Lions International Festival of Creativity is considered the world's biggest gathering for the creative marketing and communications community, with seminars, networking opportunities and t . . .
"The Cannes Lions International Festival of Creativity is considered the world's biggest gathering for the creative marketing and communications community, with seminars, networking opportunities and t . . .