Vital Strategies: No-One Should Be Fooled By Philip Morris' Global Rebranding Strategy - Creative Agencies Are Urged to Quit Big Tobacco
June 19, 2019
June 19, 2019
NEW YORK, June 19 -- Vital Strategies issued the following news release:
Vital Strategies today issued the following statement in reaction to Philip Morris International being featured in Cannes Lions Festival's "Good" track, which is supposed to promote work that "makes the world a better place." The Cannes Lions International Festival of Creativity is considered the world's biggest gathering for the creative marketing and communications community, with seminars . . .
Vital Strategies today issued the following statement in reaction to Philip Morris International being featured in Cannes Lions Festival's "Good" track, which is supposed to promote work that "makes the world a better place." The Cannes Lions International Festival of Creativity is considered the world's biggest gathering for the creative marketing and communications community, with seminars . . .