Successful Transmission of Next Gen TV Standard Audience Measurement Technology Completed
April 03, 2019
April 03, 2019
CLEVELAND, Ohio, April 3 -- The National Association of Broadcasters issued the following news release:
The National Association of Broadcasters (NAB) announced today the successful transmission of a Nielsen audience measurement watermark using the new ATSC 3.0 broadcast transmission standard. The transmission is part of an ongoing collaboration preparing broadcasters and manufacturers for the transition to the "Next Gen TV" standard.
The successful installati . . .
The National Association of Broadcasters (NAB) announced today the successful transmission of a Nielsen audience measurement watermark using the new ATSC 3.0 broadcast transmission standard. The transmission is part of an ongoing collaboration preparing broadcasters and manufacturers for the transition to the "Next Gen TV" standard.
The successful installati . . .