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American Marketing Association: Jan-Benedict E.M. Steenkamp Wins the 2024 Hans B. Thorelli Award
March 29, 2024
CHICAGO, Illinois, March 29 (TNSres) -- The American Marketing Association issued the following news release:

Jan-Benedict E.M. Steenkamp has been selected as the recipient of the annual Hans B. Thorelli Award for his article, "Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions," which appeared in the March 2019 issue (Vol. 27, No. 1) of Journal of International Marketing. The award honors a Journal of International Marketing article . . .

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