Opportunities for Global Expansion of Programmatic Expertise Spotlighted in Exclusive Study from IAB and Winterberry Group
July 30, 2014
July 30, 2014
NEW YORK, July 30 -- The Interactive Advertising Bureau issued the following news release:
Virtually all large American publishers (98%) are now pursuing programmatic marketing strategies at home, but fewer--72 percent--have moved to deploy the same in support of their audience development efforts abroad. Despite this current discrepancy, international publishers active in this burgeoning market trend intend to neutralize the deployment gap over the next two years, according to a . . .
Virtually all large American publishers (98%) are now pursuing programmatic marketing strategies at home, but fewer--72 percent--have moved to deploy the same in support of their audience development efforts abroad. Despite this current discrepancy, international publishers active in this burgeoning market trend intend to neutralize the deployment gap over the next two years, according to a . . .