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UC-Riverside: Group Sales Incentives Boost Weak Brand Sales, Study Finds
April 27, 2024
RIVERSIDE, California, April 27 (TNSres) -- The University of California Riverside campus issued the following news:

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Study provides insights for managers of stores that offer single-brand product lines

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New research co-authored by a UC Riverside business professor provides some sound advice for managers of retail outlets that limit their product selection to a particular brand: Managers should factor in the strength of their brand wh . . .

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