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New Research Reveals Increased Consumer Endorsement of ABTA Brand
April 18, 2024
LONDON, England, April 18 (TNSres) -- ABTA - The Travel Association issued the following news release:

ABTA's brand has increasingly high positive sentiment among consumers, demonstrating the high business value for members displaying the ABTA logo.

According to new independent consumer research* commissioned by the trade association, 89% of people stated they are more likely to book a holiday with an ABTA member than a non-ABTA member. It also revealed that the number . . .

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