Institute for Operations Research: Can Large Language Models Replace Human Participants in Some Future Market Research?
April 10, 2024
April 10, 2024
BALTIMORE, Maryland, April 10 (TNSres) -- The Institute for Operations Research and the Management Sciences issued the following news release:
Do market researchers still need to conduct original research using human participants in their work? Not always, according to a new study, which found that thanks to the increasing sophistication of large language models (LLMs), human participants can be substituted with LLMs and still generate similar outputs as those generated from human s . . .
Do market researchers still need to conduct original research using human participants in their work? Not always, according to a new study, which found that thanks to the increasing sophistication of large language models (LLMs), human participants can be substituted with LLMs and still generate similar outputs as those generated from human s . . .