China Emerging as 'Mobile Only' in Sharp Contrast to the U.S. Multiscreen Market
August 14, 2013
August 14, 2013
NEW YORK, Aug. 14 -- The Interactive Advertising Bureau issued the following news release:
With smartphone penetration still in the early stages in China, a new study indicates that the People's Republic could become a "one screen nation," outpacing the U.S. in consumers who use smartphones as their sole or primary media device, according to a first-of-its-kind cross-cultural report, developed jointly by the Interactive Advertising Bureau (IAB) and the Interactive Intern . . .
With smartphone penetration still in the early stages in China, a new study indicates that the People's Republic could become a "one screen nation," outpacing the U.S. in consumers who use smartphones as their sole or primary media device, according to a first-of-its-kind cross-cultural report, developed jointly by the Interactive Advertising Bureau (IAB) and the Interactive Intern . . .