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4A's Submits Comments Opposing California Data Broker Bill
March 22, 2019
NEW YORK, March 22 -- The American Association of Advertising Agencies issued the following news release:

Although it hasn't yet clarified the complexity of operational challenges presented by the California Consumer Privacy Act (CCPA), the California State Assembly has proposed another bill intended to regulate the data industry.

California's AB 1202 would include new data-broker registration requirements, similar to Vermont's law. Several requirements appear to confli . . .

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