Coca-Cola Targets Generation Z in New Campaign From FCB Africa
March 19, 2018
March 19, 2018
NEW YORK, March 19 -- FCB issued the following news release:
Coca-Cola's Southeast Asia Business Unit has launched its newest initiative aimed at teens with a new campaign from FCB Africa's agencies FCB Joburg (strategy) and FCB Cape Town (creative).
The campaign, entitled "Jig," encourages young people around the world to dance a Coke-infused "jig," and showcases the drink as an antidote to Generation Z's "post-lunch fatigue."
. . .
Coca-Cola's Southeast Asia Business Unit has launched its newest initiative aimed at teens with a new campaign from FCB Africa's agencies FCB Joburg (strategy) and FCB Cape Town (creative).
The campaign, entitled "Jig," encourages young people around the world to dance a Coke-infused "jig," and showcases the drink as an antidote to Generation Z's "post-lunch fatigue."
. . .