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Oklahoma State University Spears School of Business: Spears Business Assistant Professor Wu's Research Highlights Solo Consumers' Influence
November 06, 2025
STILLWATER, Oklahoma, Nov. 6 (TNSjou) -- Oklahoma State University Spears School of Business issued the following news:

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Spears Business assistant professor Wu's research highlights solo consumers' influence

A customer sits with friends inside a cozy cafe, where they chat about their day over steaming mugs of coffee and herbal tea.

Another customer enjoys a handcrafted latte at a table alone, listening to the music softly driftin . . .

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