Journal of Marketing: Why Inclusive Product Lines May Not Be Seen As Equally Positive By All Consumers
November 20, 2024
November 20, 2024
CHICAGO, Illinois, Nov. 20 (TNSres) -- The Journal of Marketing, a part of the American Marketing Association, issued the following news release:
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Why Inclusive Product Lines May Not Be Seen As Equally Positive By All Consumers - And How Companies Can Respond
Researchers from Texas Christian University, Brooks Running, and University of Washington published a new Journal of Marketing study that examines why underrepresented consumers may feel skeptical . . .
* * *
Why Inclusive Product Lines May Not Be Seen As Equally Positive By All Consumers - And How Companies Can Respond
Researchers from Texas Christian University, Brooks Running, and University of Washington published a new Journal of Marketing study that examines why underrepresented consumers may feel skeptical . . .