Journal of Marketing: How Retailers Change Ordering Strategy When a Supplier Starts Its Own Direct Channel
November 13, 2024
November 13, 2024
CHICAGO, Illinois, Nov. 13 (TNSres) -- The Journal of Marketing, a part of the American Marketing Association, issued the following news release:
Researchers from Erasmus University and KU Leuven published a new Journal of Marketing study that examines how retailers respond when suppliers establish direct channels to reach end-consumers and how suppliers can take steps to avoid a backlash.
The study, forthcoming in the Journal of Marketing, is titled "How Retailers . . .
Researchers from Erasmus University and KU Leuven published a new Journal of Marketing study that examines how retailers respond when suppliers establish direct channels to reach end-consumers and how suppliers can take steps to avoid a backlash.
The study, forthcoming in the Journal of Marketing, is titled "How Retailers . . .