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AAM Media Matters: Minnesota Star Tribune's Chris Iles on Rebranding to Reach New Audiences
November 12, 2024
ARLINGTON HEIGHTS, Illinois, Nov. 12 -- The Alliance for Audited Media issued the following news on Nov. 11, 2024:

In today's rapidly evolving media landscape, many news media companies are experimenting with new audience and revenue strategies to drive growth.

Take The Minnesota Star Tribune for example. It recently underwent a rebrand including a refreshed name, visual identity, website and tagline to better engage with new audiences.

In this edition of A . . .

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