Gartner Marketing Survey Finds 78% of Organizations Have Centralized Customer Data Management Within IT Teams
October 10, 2023
October 10, 2023
STAMFORD, Connecticut, Oct. 10 (TNSres) -- Gartner, an information technology research and advisory company, issued the following news release:
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The Work of Martech, from Vendor Selection to Implementation, is Shifting Toward IT
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Seventy-eight percent of organizations report centralizing customer data management within information technology (IT) teams, according to a survey from Gartner, Inc.
The survey of 405 marketing . . .
* * *
The Work of Martech, from Vendor Selection to Implementation, is Shifting Toward IT
* * *
Seventy-eight percent of organizations report centralizing customer data management within information technology (IT) teams, according to a survey from Gartner, Inc.
The survey of 405 marketing . . .