Auburn University: Marketing Professor's Research Shows Stadium Naming Rights Have Little Risk for Sponsors
July 24, 2020
July 24, 2020
AUBURN, Alabama, July 24 -- Auburn University issued the following news article:
It's a case where the investment greatly outweighs the risk.
A new study has found that there is little downside for large organizations to enter into long-term naming rights agreements with sports arenas and stadiums. Why? Customers' abilities to differentiate between teams and the sponsors, says Brian L. Bourdeau, associate professor of marketing in Auburn University's Harbert College of . . .
It's a case where the investment greatly outweighs the risk.
A new study has found that there is little downside for large organizations to enter into long-term naming rights agreements with sports arenas and stadiums. Why? Customers' abilities to differentiate between teams and the sponsors, says Brian L. Bourdeau, associate professor of marketing in Auburn University's Harbert College of . . .