American Association of Advertising Agencies Challenges Nielsen to Maintain Separate National In-Home and Out-of-Home TV Viewership
July 21, 2020
July 21, 2020
NEW YORK, July 21 -- The American Association of Advertising Agencies issued the following news release:
The 4A's is announcing that the organization is challenging Nielsen's decision to combine national in-home and out-of-home television viewership into a single data stream./*
This stream will be used in calculating ratings and inventory pricing at the start of the 2020-21 broadcast television season - and will also affect C3 and C7 ratings. This decision will negative . . .
The 4A's is announcing that the organization is challenging Nielsen's decision to combine national in-home and out-of-home television viewership into a single data stream./*
This stream will be used in calculating ratings and inventory pricing at the start of the 2020-21 broadcast television season - and will also affect C3 and C7 ratings. This decision will negative . . .