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Franklin & Marshall: Professor, Student Data Mine Terms of 1960s Media Theorist
July 21, 2020
LANCASTER, Pennsylvania, July 21 -- Franklin and Marshall College issued the following news:

More than 50 years ago, Marshall McLuhan's work on media theory produced terms like "global village" and "tribalism," which resonate even more than in the 1960s. A Franklin & Marshall College professor is studying the man she describes as "the first theorist of digital culture and society."

"His notion of the 'tribal' was foundational for h . . .

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