Association of National Advertisers: New Report Shows Spending on Content Marketing Climbing Sharply
July 15, 2020
July 15, 2020
NEW YORK, July 15 -- The Association of National Advertisers issued the following news release:
Advertisers are embracing content marketing more than ever, despite having misgivings about the lack of accurate and insightful measurement of its effectiveness, according to a new study from the ANA in partnership with The Content Council.
The study, "Growth and Opportunities in Content Marketing," was conducted in 2019 and revealed that over a two-year period, spe . . .
Advertisers are embracing content marketing more than ever, despite having misgivings about the lack of accurate and insightful measurement of its effectiveness, according to a new study from the ANA in partnership with The Content Council.
The study, "Growth and Opportunities in Content Marketing," was conducted in 2019 and revealed that over a two-year period, spe . . .