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American Association of Advertising Agencies's and VMLY&R Launch CX Council
June 02, 2020
NEW YORK, June 2 -- The American Association of Advertising Agencies issued the following news release:

The 4A's and VMLY&R have launched the 4A's Customer Experience (CX) Council, gathering the most accomplished and influential leaders in customer experience design to help brands and agencies transition into the experience era.

"As human-centered design and CX join marketing and advertising in building great sustainable brands, it is the perfect time to create . . .

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