Association of National Advertisers Offers Criteria for Choosing Data Providers
May 13, 2020
May 13, 2020
NEW YORK, May 13 -- The Association of National Advertisers issued the following news release:
Media buyers should follow five key criteria when venturing into the complex and opaque ecosystem of third-party data that is designed to help them target their programmatic digital media buys.
The criteria are part of "Data Sources for Media: A Buyer's Guide," a comprehensive new report from the ANA Trust Consortium, which was launched by the ANA in 2019 in partners . . .
Media buyers should follow five key criteria when venturing into the complex and opaque ecosystem of third-party data that is designed to help them target their programmatic digital media buys.
The criteria are part of "Data Sources for Media: A Buyer's Guide," a comprehensive new report from the ANA Trust Consortium, which was launched by the ANA in 2019 in partners . . .