International Trademark Association Report Highlights Practitioners' Role in Determining Brand Value, Offers Recommendations on Understanding Concept
April 16, 2020
April 16, 2020
NEW YORK, April 16 -- The International Trademark Association issued the following news release on April 15:
Trademark practitioners play a critical role in brand valuation and brand evaluation exercises and should be stronger strategic partners with their finance and marketing colleagues, according to a new report released by the International Trademark Association (INTA).
The "Brand Value Special Task Force Report" explores brand value, brand equity, brand v . . .
Trademark practitioners play a critical role in brand valuation and brand evaluation exercises and should be stronger strategic partners with their finance and marketing colleagues, according to a new report released by the International Trademark Association (INTA).
The "Brand Value Special Task Force Report" explores brand value, brand equity, brand v . . .