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Association of National Advertisers: Vast Majority of Marketers Adjusting Creative Messaging In Covid-19 Era
April 07, 2020
NEW YORK, April 7 -- The Association of National Advertisers issued the following news release:

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- In-House Agencies Are Most Important for Producing New Creative Assets

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More than 90 percent of respondents to a new ANA survey indicated they have adjusted their creative marketing messaging since mid-March, when COVID-19 was declared a pandemic by the World Health Organization.

The survey, "Creative Messaging Developm . . .

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