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Divisions Between IT and Business Could Impact Customer Experience, Says Pega Research
February 20, 2020
CAMBRIDGE, Massachusetts, Feb. 20 -- Pegasystems, a developer of strategic applications for marketing, sales, customer service and operations, issued the following news release:

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- Study highlights lack of investment in areas most likely to have a positive CX impact

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Organizations must tear down the walls between IT and the business and make more customer-centric investments if they are to improve customer experience (CX), according t . . .

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