Journal of Consumer Research Issues Research Articles in February 2020 Edition
January 04, 2020
January 04, 2020
CHICAGO, Illinois, Jan. 4 -- The Journal of Consumer Research, a journal that says it describes and explains consumer behavior, published research articles on the following topics in its February 2020 edition:
* Company Worth Keeping: Personal Control and Preferences for Brand Leaders
* Contraction with Unpacking: When Unpacking Leads to Lower Calorie Budgets
* I Am, Therefore I Buy: Low Self-Esteem and the Pursuit of Self-Verifying Consumption
. . .
* Company Worth Keeping: Personal Control and Preferences for Brand Leaders
* Contraction with Unpacking: When Unpacking Leads to Lower Calorie Budgets
* I Am, Therefore I Buy: Low Self-Esteem and the Pursuit of Self-Verifying Consumption
. . .