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High Point University Students Conduct Research in New Beacon Lab
November 07, 2019
HIGH POINT, North Carolina, Nov. 7 -- High Point University issued the following news release:

High Point University students in the Nido R. Qubein School of Communication and Earl N. Phillips School of Business are utilizing a new state-of-the-art lab to conduct marketing and business research.

HPU's new BEACON Lab stands for biometric evaluation, analytics, cognitive observation and neuromarketing. While it's a collaborative effort between the schools of business and . . .

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