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Shop: Retailers Urged to Focus on Personalization, Easing Friction
October 25, 2019
HOLLYWOOD, Florida, Oct. 25 -- Shop! Environments Association issued the following news:

With the holidays fast approaching, retailers aiming to boost holiday sales should prioritize seamless, personalized retail experience over flashy technology to ease busy shoppers' woes, a new survey finds.

Commissioned by Cox Business, the 2019 Cox Consumer Pulse on Retail Experience found that six out of 10 shoppers felt that personalized discounts delivered in real-time would mos . . .

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