Journal of Marketing Issues 6 Research Articles in November 2018 Edition
October 05, 2019
October 05, 2019
CHICAGO, Illinois, Oct. 5 -- The Journal of Marketing, a journal from the American Marketing Association that says it focuses on marketing and marketing management, published six research articles on the following topics in its November 2019 edition:
* Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products
* Let's Make a "Deal": How Deal Collectives Coproduce Unintended Value from Sales Promotions
* Making Recommendatio . . .
* Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products
* Let's Make a "Deal": How Deal Collectives Coproduce Unintended Value from Sales Promotions
* Making Recommendatio . . .