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Shop! Environments Association: Deodorant Draws Greatest Brand Loyalty, Survey Finds
September 26, 2019
HOLLYWOOD, Florida, Sept. 26 -- Shop! Environments Association issued the following news:

The beauty and personal care market may be a booming category, but brand loyalty is anything but consistent across product types. The latest findings from market research firm Morning Consult, which surveyed approximately 2,200 Americans, reveals consumers' level of brand loyalty for several categories of personal care consumer packaged goods.

An analysis of Morning Consult's resea . . .

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