Western Carolina University Crisis Case Study Published in New Textbook
September 19, 2019
September 19, 2019
CULLOWHEE, North Carolina, Sept. 19 [TNSsociologyresearch] -- Western Carolina University issued the following news release:
A case study highlighting how Western Carolina University managed social media and other communications during the death of its leader, David O. Belcher, has been published in "Social Media Measurement and Management," a new textbook authored by Jeremy Lipschultz, the Peter Kiewit Distinguished Professor at the University of Omaha-Nebraska.
A case study highlighting how Western Carolina University managed social media and other communications during the death of its leader, David O. Belcher, has been published in "Social Media Measurement and Management," a new textbook authored by Jeremy Lipschultz, the Peter Kiewit Distinguished Professor at the University of Omaha-Nebraska.